About The Author
Product Lead at Brandsquare Agency, focused on turning fuzzy product ideas into shippable systems. Priya leads UX research and interaction design across the studio’s SaaS and marketplace work.
She has shipped dashboards, onboarding flows and marketplace products for early-stage and growth-stage teams, and cares most about the unglamorous details: empty states, error recovery and the first five minutes of use.
At Brandsquare she runs discovery workshops, turns research into scoped roadmaps, and keeps design and engineering aligned through delivery.
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