Every year we keep a running list of sites that made us stop scrolling. Not for the trend they follow, but for the specific decision that made them work. Here's what stood out in 2025.
Restraint as a differentiator
The strongest sites this year weren't the busiest — they were the ones confident enough to leave space empty. In a feed full of motion and gradient, a still, quiet page reads as premium by contrast.
"When everything moves, stillness becomes the loudest choice on the page."
Typography carrying more of the weight
More teams leaned on a single expressive typeface instead of decoration to create personality — proof that a strong type system can do the job three illustrations used to.
Table of contents
Restraint as a differentiatorTypography carrying more of the weight
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